Mr. Yunze LIAN Attended 2019 China Trademark Festival and Invited as Moderator on MARQUES Forum
Mr. Yunze LIAN, Senior Partner and Head of our firm, attended 2019 China Trademark Festival, held in Yinchuang, Ningxia, from July 5 to 8. The theme of this year’s festival is Strengthen Trademark Protection, Promote Innovation Development.
At the Festival, many distinguished guests made speeches and presentations on their own fields of expertise respectively, including international and local government officials from Ningxia Hui Autonomous Region and the United States’ Ambassador to China, EU Delegation to China, etc. and IPR related officials from Chinese administrative agencies and international organizations, such as CNIPA, State Administration for Market Regulation, WIPO, INTA and MARQUES, as well as many guests in legal practices, including judges of the Supreme People’s Court and local IP Courts, professors of law schools or departments of Law from Renmin University of China, MInzu University of China, Zhongshan University, etc., attorneys at law from law firms all over China. IP managers of many famous international and local companies, including Tecent, Alibaba, New Balance and Suning.com, also gave their speeches at the Festival.
On July 7, Mr. Yunze LIAN was honored to moderate on the MARQUES Forum, called Chinese Brands go to Europe, offering guidance on protecting and managing Chinese brands abroad, notably in Europe, through all available administrative, judicial and Customs enforcement procedures.
The topics discussed in the Forum are:
1. EU and China cooperation: raising awareness of and promoting the protection and enforcement of IPRs in favor of business development and economic boost.
2. Best practices and judicial protection for an effective IPR enforcement of domestic and foreign global brands in China.
3. Paramount guidance on protecting and management of Chinese brands abroad, notably in Europe, through administrative, judicial and customs enforcement procedures.
4. Implications of Brexit on IPR protection in Europe.
5. The industry perspective of global Chinese and European businesses: building effective brand protection strategy plans, key pillars for brand portfolio management and internationalization, and guidance about how to tackle the challenges arising from managing IPR assets domestically and overseas
In the Forum, Betty Wang, Deputy IP director at Tencent, Uwe Over, head IP at Henkel, and Mirjam de Werd, Vice-Chair of MARQUES China Team and trademark attorney at Abcor, provided the guidance on protecting and managing Chinese brands abroad, notably in Europe, through all available administrative, judicial and Customs enforcement procedures. Reinout van Malenstein presented on the best practices for effective IPR enforcement of domestic and foreign global brands in China, including in the light of the benefits from the most recent amendments to the China Trademark Law. Gunther Marten, Minister Counsellor and EUIPO IP attaché at the EU Embassy in Beijing made a keynote address that focused on cooperation between the EU and China in raising awareness of and promoting the protection and enforcement of IP rights in favour of business development and economic growth. And Judge Zhang Xiaojin Chief Judge in the Second Trial Division and Member of the Adjudicatory Committee of the Beijing IP Court introduced an overview of the cases the Beijing IP court has dealt with in the past year.